Instructure: Follow-up time reduced from 4 weeks to 1 hour.


“We had someone working full time to go through lead cards after events. We had to process them, make sure they were accurate, and only then could we begin our outreach. That process could take weeks.” 

For Jacquelyn Burrell, Director of Events at Instructure, manual lead capture processes were holding her team back from generating revenue.  

Find out how Instructure: 

  • Stopped using paper forms 
  • Sped up its lead capture process to capitalize on hot leads, reducing follow-up from two-to-four weeks to hours 
  • Connected events directly to Salesforce and Marketo software to accelerate the sales cycle 

Download the case study today.


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